Consumer-related antecedents of food provisioning behaviors that promote food waste

Household food waste has serious negative consequences for the environment and society. Food results from provisioning behaviors, however, there is little evidence regarding consumer-related factors that drive such behaviors. The aim was to investigate antecedents of key behaviors related motivation reduce waste. A cross-sectional online survey (N = 508) conducted in Denmark showed excessive buying discarding foods past best before date were mainly driven by individual tendencies as impulsive tendency or disgust sensitivity. Consumers’ frugal, environmental hedonic self-identities associated with higher waste, whereas first two identities also lower likelihood date. frugal self-identity sensitivity directly negatively, respectively positively, self-reported well. Excessive most important proximal drivers Implications public policy are discussed.